A leading European ammunition manufacturer, Nammo, suggests that competing with Russian artillery production by quantity is futile, emphasizing the importance of quality through advanced technology such as precision and longer-range capabilities. Nammo CEO Morten Brandtzaeg highlighted that Europe and the US produce 1.2 million shells annually, far below Russia’s three million, but stressed Europe’s focus on increasing production capacity with government support. Countries like Norway, Sweden, Finland, and Germany have taken significant steps in bolstering local industry through subsidies. The European Union’s Act in Support of Ammunition Production (ASAP), pledging €500 million, aims to help Europe meet a production target of two million shells by 2025. Brandtzaeg also called for multi-year production contracts and revealed ongoing talks with the US Army about establishing a second 155mm ammunition plant.